Big Hit Volumizing Shampoo

Hair Type: Curly / Permed, Medium, Straight, Wavy Hair Concerns: Dryness Finish: Full & Voluminous Formulation: Liquid What it is: What it is: A lightweight, volumising shampoo that doesn’t compromise on hydration for instant and all-day touchable volume.* What it does: Hair Texture: Straight, Wavy, Curly Hair Type: Fine, Medium Hair Concerns: Volumising Key Benefits: Instant and all day volume *Weightless moisture *Touchable softness Fragrance Description: A blend of warm vanilla, spicy sweet clover, and fresh citrus. In a 7-day consumer study of 32 participants: 91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours *91% agree that Big Hit Shampoo and Conditioner add weightless moisture *94% agree that their hair feels touchably soft **Based on 7-day consumer study o