Curl Charisma™ Rice Amino + Avocado Hydrating Shampoo

Hair Type: Curly / Permed Hair Concerns: Dryness, Frizz Finish: Tousled & Wavy Formulation: Liquid What it is: A moisturising sulfate-free shampoo that nourishes and defines curly, coily and wavy hair without stripping curls of much-needed natural oils. What it does: Naturally derived cleansers remove dirt and buildup without stripping curls of needed moisture. Fortified with rice amino acids, this shampoo penetrates the hair shaft to effectively lock out frizz-causing environmental moisture. Tomato fruit ferment seals the cuticle to ensure your hair dries consistently, allowing for uniform curl formation. Ultra-hydrating shea butter and avocado oil increase hair softness and enhance the body of curls without weighing them down. What else you need to know: * Formulated with 97% naturally d