The Serum

Skin Type: Combination, Dry, Normal, Oily Skin Concerns: Ageing, Dullness, Fine Lines & Wrinkles, Firmness & Elasticity, Redness Skincare By Age: 20s, 30s, 40s, 50+ What it is: Inspired by over 30 years of research and innovation, The Serum is an intensely hydrating, fast-absorbing formula designed to zero in on dullness, elasticity, dehydration and visible signs of aging. What it does: Reduces and helps to prevent the appearance of fine lines and wrinkles for more youthful looking skin. Improves tone and smooths texture for more luminous, even looking skin. Supports the natural production of collagen, for more firm, resilient skin. Nourishes and hydrates the skin, while preventing moisture loss (TEWL) for supple, refreshed skin with greater bounceback. Balances and calms stressed, overly